But I’ve come up with something that might placate a few nay-sayers. First, if you don’t “get” Twitter, I don’t want to convince you otherwise. The trick is not to read every message that goes by, but to use the whole thing as a mass of information, and pluck out what’s important. But if that’s too inefficient, I’ve a hack in mind. Sure, Twitter can absorb a lot of your time, but what if you could “tune” Twitter to something of importance to you? What if you could get a very narrow beam on information that matters or might prove useful to you? This is a simple hack, but could be helpful to you. Here are the steps: Building a Tuned Twitter Stream The same could be done for several industries who’ve adopted Twitter. I note several PR firms and individual PR types on there. Marketers are there in droves. Using useful products like David Troy’s excellent Twittersearch helps you find more of what you’re seeking out, and you can build your fine-tuned Twitter from there, too. Improve this Idea Or throw stones at it. Does it make sense? It’s a hack, I’ll admit, but it might be a way to use Twitter in a more targeted way. Your opinions and improvements are greatly appreciated. Chris Brogan twitters here and blogs at [chrisbrogan.com].