The beginning of your speech is the most important: If you don’t engage your audience in the first 10 seconds of your speech then you have signalled that the next few minutes are for them to do their email, to think about the weekend, to daydream. First, the 3 golden rules of how not to start… I’ve been teaching public speaking and leadership for over 12 years at one of the world’s top MBA schools, IESE Business School. I’ve taught over 25,000 leaders. This 8 minute video is my advice on how to engage the audience from the start…
