That said, it’s worth investing time and effort to create a well-crafted PowerPoint presentation. Why? These tools while primarily used for marketing, are geared towards effective communication. If they are utilized wisely, they can catapult a company’s sales performance for the long haul. Consequently, ballooning sales volume translates to business growth. This is a simple guide on better PowerPoint presentations:

  1. Simplify.
  2. Tell a story.
  3. Clarify points within the body.
  4. Have a grand finale. Incite action. Solicit emotions. Let’s usher in more detailed explanations about the guide above.

Here’s a simple guide:

Easy to identify Easy to comprehend Connect the ideas, words, symbols, graphics, graphs, and other elements you will use in your talk. If you are weak on graphics, I suggest you hire a good graphics artist. Remember, as Frederick R. Barnard said, “A picture paints a thousand words.” Use appropriate colors, shapes and internationally accepted symbols.

Here are some more insights about PowerPoint presentations: In conversations, you may metaphorically dance with the thoughts of whom you’re talking with. This will help you formulate thoughts; but in a PowerPoint presentation, you’re on the spot. Fail to deliver a clear and easy to remember message and your audience will go home confused and your reputation tarnished. So what makes an awesome PowerPoint presentation?

Your audience understands your topic much better. They remember the main points. They are inspired to take action (this is the emotional response you desire). The audience is equipped to share your message (i.e. your message is crystal clear and concise, therefore it’s easy to remember and to share).

To summarize everything, awesome PowerPoint presentations are short, punchy, and clear.