Identify your target media – Don’t ignore local press, they can be of real value to home based businesses.
Be relevant and be brief – Keep the press release to just one side of A4. Journalists are time-pressed and won’t wade through pages of copy to find the story.
Offer facts and figures – Try to support your story with facts and stats.
What other tips are working for you? Produce a press release – [EnterpriseNation]
